Wednesday, March 4, 2009

From the Desk of the GM - Mar. 4, 2009


“K’s for Kids”

Years ago, long-time season ticket holders Steve and Bonnie Heller, also known as the “K Couple” that sit above the visitors dugout and put up K’s every time a Goldeyes pitcher strikes out an opposing batter, came up with a fantastic fund-raising idea that everyone can get involved with. It’s called the K’s for Kids promotion and it works like this. Fans are asked to pledge a certain monetary amount, whether it is one dollar or one cent per strikeout, thrown by a Goldeyes pitcher at home during the season. Last year, Goldeyes pitchers threw 318 strikeouts at home. So, if you pledged 10 cents per strikeout, you would have been invoiced at the end of the year for $31.80.

Every year, beginning in 2001, we have mailed out K’s for Kids pledge forms to all season ticket and mini pack holders with their pickup letters in April. In addition, we make the forms available on the website and at the Subway fan services booth at each game. However, every year it seems to be the same people who sign up and every year the money raised through this effort remains virtually the same. Which got me thinking about the almost limitless possibilities this opportunity has. So, I decided to do some math and came up with the following:

Working with a number of 300,000 fans per season, if only one per cent (or 3,000) of those fans participated in the program and pledged five cents per strikeout with an average of 300 strikeouts thrown by Goldeyes pitchers, the amount donated would be $15 per person. Multiplied by 3,000 fans, that would add up to $45,000 that would go to the Field of Dreams Foundation, which would end up in the hands of children’s charities in Manitoba. To take the math a little further, even if 3,000 fans pledged one cent per strikeout, or $3 per person, that would still be $9,000, which is more than the program currently raises.

For added incentive to get involved with this program, if you donate $15 to the K’s for Kids program, you’ll receive a $15 charitable tax receipt that you can use to reduce your taxes on next year’s tax return.

To get things rolling for 2009, I am pledging $1 per strikeout.

To really spice things up, if you send in your form by June 30 and write “GM BLOG” at the top of your form, you will be entered to win a Goldeyes skysuite for a night sometime during July or August this summer. If you’re the winner, you can pick the night!

If you would like to get involved, please click here to view the form and print it out.

One parting note… I had a great time reading at David Livingstone School last week. Not sure how I was included with some real celebrity readers, but did my best to stumble through my book “Reading is good for you because…”. Janet Stewart from CBC and I read to the Kindergarten and Nursery School kids. I am certainly glad I read before Janet, she was very funny and entertaining. Kudos to Lorraine Maciboric from the Tallman Foundation for setting that up with the school. Below is a photo of the celebrity readers, and me!


My next blog…Monday, March 9 – “Relay for Life”

Until next time…

--Andrew

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